I began my career as an architect, leading an architectural studio before pivoting to human-centered design within the digital transformation space in 2019.

This transition deepened my understanding of the relationship between people and technology. Through working with enterprise clients, I've honed my craft in driving design excellence across the full product lifecycle, strategically balancing user needs, business objectives, and design vision.

I've collaborated with exceptional teams at PwC, Everlab, Neuwo, Frog Design, PaperGiant, and beyond, while actively contributing to Design and AI communities across Australia and globally.